The Ministry of Industry and Trade recently hosted another edition of the Design for Business export conference, organized by the CzechTrade Design Center in cooperation with the Association of Czech Industrial Design. The main focus of the event was branding, design, and the expansion of Czech brands into the international market.

Our co-founder, Ondřej Zita, participated in the closing panel discussion alongside representatives from leading Czech companies, such as mmcité, Bomma, Rückl, Festka, Preciosa Lighting, and G. Benedikt. Together, they shared their personal experiences, successes, and the challenges that come with building a strong brand.

A big thank you to the organizers for a great event and inspiring content, as well as to the fellow panelists for an engaging discussion on the vital role design plays in building successful companies.